James Sıbley

the voice of aquaculture

Leading aquaculture & food-systems creator. My team builds documentary campaigns inside the world’s most fascinating farms, and turns what we find into media that actually engages people.

150+
Sites filmed
From salmon, tuna and barramundi to oysters, mussels, prawns, and algae — filmed across net pens, RAS, ranches, rope lines, ponds and beyond.
FinfishCrustaceanBivalveCoralMacroalgaeMicroalgae
14+
Countries
World map of the countries James Sibley has filmed in
16+
Client campaigns
Beyond nearly 50 collaborations with farmers, researchers and groups worldwide, we now build specialized, multi-part campaigns — New Zealand to Scotland to the Falklands.
300M+
Lifetime views
Mostly from TikTok — @sibleyaqua, five years strong — with Instagram, Facebook and YouTube growing quickly. Counts only James’ own channels, not client-only work.
Diving into innovative aquaculture

Aquaculture’s most-watched creator.

I’m the storyteller the sector turns to — translating complex seafood production into content professionals respect and audiences actually watch. From salmon farms to tuna ranches, shrimp ponds to high-tech trials, we explore an ever-changing world on the water few ever get to see. Managed by SALT, a food-systems media agency. My voice is always my own, and we only work with groups we genuinely believe in.

James Sibley

Exploring Tassal’s ocean Barramundi farm in the Kimberley of Western Australia.

As seen on SeafoodSource IntraFish AquaFeed Radio NZ and more
Fascination, filmed at the source
James filming on a fish farm🇬🇷

Introduction to Kefalonia Fisheries’ sea bass farm in Central Greece.

On-site aquaculture filming🇮🇪

Overlooking the world’s first organic salmon farm at Mowi Ireland’s Clare Island site.

James with producers🇮🇹

Feeding trout at Troticoltura Puccini’s flow-through farm in Tuscany.

Real expertise, and the reach to match.

TikTok
425K
followers
Meta
110K
followers
YouTube
Films
home of the long-form videos
LinkedIn
B2B
top global sector audience
550KNetwork followers
300MLifetime views
Worldwide@SibleyAqua across platforms
Farmers & operatorsChefs & buyersScientists & researchersInvestorsRegulatorsConsumers

What I do

I film on-site across aquaculture — sea farms, hatcheries, research institutions, processors and beyond — showing what modern aquaculture really looks like: the work, the science and the people behind it.

How it works

Short-form documentary series, educational breakdowns and long-form storytelling that uncover the people, innovations and ideas driving aquaculture forward — through film, discussion and live events.

Your goals shape the story

Show what you do

Cinematic deep-dives into pioneering, unique or misunderstood operations.

Show that it works

Real-world evidence for aquatech, research, feed firms and startups.

Tell a bigger story

Unified narratives for trade associations and governments — a whole place.

Connect to the source

Origin stories linking the final product to real farms, places and people.

Plan & scope

Goals, locations, operations and budget shape the campaign.

Travel & film

Boots-on-the-ground filming across your sites.

Produce & edit

You review through editing for accuracy and alignment.

Roll out & amplify

Public rollout, built to maximize impact.

Campaigns that moved the sector.

Aquaculture New Zealand
Flagship · Trade org · 2025

Aquaculture New Zealand

A road-trip campaign uniting a nation’s salmon, oyster and mussel farmers, capped by a national-conference keynote.

11M
Views
97K
Watch hrs
9
Episodes
▶ Watch series
Tassal
Flagship · Single producer · 2026

Tassal

A month across Australia’s coasts exploring three species from egg to plate — and the people who make it possible.

3
Species
19
Sites
16
Episodes
Publishing Summer 2026
BC Salmon Farmers
Core · Trade org · 2026

BC Salmon Farmers

The realities of modern salmon farming in British Columbia, ahead of the 2029 open net-pen ban — myths vs. facts.

1.3M
Views
12K
Watch hrs
3
Episodes
▶ Watch series
Baja Aqua Farms
Core · Single producer · 2024

Baja Aqua Farms

Inside North America’s most successful Pacific bluefin tuna ranch — from seine to table.

6M
Views
44K
Watch hrs
4
Episodes
▶ Watch series

From a single farm to an entire nation.

Core Campaign

Regional

1–2 weeks on-site · 1–2 months production
  • On-site filming, interviews & narrative development
  • Short-form series (3–5 episodes), all platforms
  • One flagship film (10–15 min)
  • Behind-the-scenes story coverage
  • Usage rights to delivered + raw footage
Flagship Campaign

National

3–4 weeks on-site · 3–4 months production
  • Everything in Core, expanded across multiple sites
  • Short-form series (8–12+ episodes)
  • One flagship documentary (30+ min)
  • Multi-region / national storytelling
  • Full usage rights to delivered + raw footage

Add-ons: client-owned social cutdowns · internal comms package · extended & exclusive licensing · speakerships.

Every engagement is tailored. Pricing is shared on a per-project basis during a scoping call. We don’t run campaigns smaller than a Core Campaign — if a standalone project is beyond budget, regional and national trade organizations are often the best way to share costs.

"In my 13 years in seafood, I’ve never met someone with the skill set James possesses — his perspective impacted our brand and species in a once-in-a-lifetime manner."

Sales Manager · Baja Aqua Farms

"We doubled our Instagram following from this series. The reach and engagement far exceeded our expectations — it significantly increased awareness of our aquaculture practices in NZ."

Marketing Manager · Aquaculture New Zealand

"This has been exactly what the industry needs – open, honest and informative dialogue presented in a friendly and welcoming way."

Veterinarian · Skretting

Follow the journey

▶ On Instagram @sibleyaqua
▶ Latest on YouTube Subscribe
All collaborators

Groups we’ve worked with

The pioneering farmers, innovators, organizations and governments behind the stories.

Get in touch
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